Aquaculture Stewardship Council
SKILLS
↪Event design
↪Layout
↪Illustration
↪Social Media
↪Marketing campaign
Agency: Curious Plot
Creative Direction: Amanda Calder
Client: Aquaculture Stewardship Council
Aquaculture Stewardship Council’s is all about creating awareness around their sea green food packaging label and education on what it means to be a sustainably sourced seafood brand. Curious Plot’s role is to support them in events across the United States.
What’s working an event without a uniform? Events are the bread and butter for ASC and they needed a way to feel unified so they asked me to create a T-shirt design that had its roots in vintage band tee shirt design but also be unique to the brand.
Additional illustration work includes temporary tattoos that were given away at ASC events. These events were often done with a partner to the ASC label as away to add fun and overall excitement to event attendees. Illustrations were meant to look clean but simultaneously organic. Colors of the partner brand and ASC were used together to show harmony between brands.
ASC reaches its target B2B audience is through social media. Rather than go about traditional ways of B2B social media marketing, the social channels are masked as B2C to bolster interest in the brand and label in order to encourage business to buy into the label. If the people show interest, businesses will want the sea green label. Images are clean, colorful, and inviting often with educational information about ASC and recipes.
Follow on instagram @asc.usa
ASC newsletters, menus, recipe cards, and event signage is clean and simple and but most of all, informative.
