Hen & Chick Greenhouse
SKILLS
↪Branding
↪Packaging
↪Layout
↪Illustration
For the love of everything green and good. Branding for a greenhouse for the modern gardener. Keeping in mind organic elements of plant and the natural world around us, the branding takes an approach of in-perfection and fluidity all while drawing from a simple pallet of colors inspired by nature.
Advertising is important to a business no matter how small. I believe the way to drive people to your space is to foster community. Leaning on hand rendered illustration flowed into a simple layout, Hen and Chick is shown as a cozy and inviting space that one may wish to meander to on a Friday night and perhaps make a new friend (human or plant).
Thinking of function and day to day operations, I was mindful of traditional branding assets such as a business card, but also included other elements such as a plant carrier box, a worker uniform and specific Hen and Chick branded merch.